Branding & Marketing

What The MLS™ Means To You

By Posted on 1 min read 38 views

One of the questions that our team most commonly gets asked by those not in real estate is: What exactly does The MLS™ do? Likewise, we are also asked: Why is The MLS™ so important to the real estate market? In response to these types of questions, we created this infographic that sheds light on the role The MLS™ plays in creating and preserving a healthy, efficient real estate market. So …

Real Estate Marketing’s Next Hit? Augmented Reality

By Posted on 2 min read 64 views

By now, you’ve probably already heard of “augmented reality” (A.R.). In this increasingly popular technology, images and animations are superimposed onto a user’s view of the real world through their device, providing a composite video feed combined with live and often interactive digital graphics. A.R. has already infiltrated pop culture with hits like Pokemon GO and Snapchat filters. Facebook is one of the latest tech giants to jump onto the A.R. …