Tag Archives advertising

Real Estate Marketing’s Next Hit? Augmented Reality

By Posted on 2 min read 227 views

By now, you’ve probably already heard of “augmented reality” (A.R.). In this increasingly popular technology, images and animations are superimposed onto a user’s view of the real world through their device, providing a composite video feed combined with live and often interactive digital graphics. A.R. has already infiltrated pop culture with hits like Pokemon GO and Snapchat filters. Facebook is one of the latest tech giants to jump onto the A.R. …

What Do Millennial Buyers Look For in an Agent?

By Posted on 3 min read 124 views

Millennials, right? Everyone seems to have advice about them–how to appeal to them, what they want, how to make them stop inventing new slang–but no one really seems to know much about what makes them tick. Thanks to a comprehensive report from Zillow Group, agents now have a little more insight into that coveted 18-34 age group (at least in regards to real estate). According to the report, all of the …

Snapchat vs. Facebook Live: Which is Best for Real Estate?

By Posted on 3 min read 101 views

Snapchat is not going to make you consistent money as a real estate agent. Facebook Live is. There are many reasons why, so let’s dive into the data: Why real estate agents should ignore Snapchat Any agent who is focusing on Snapchat right now should stop and turn his or her focus to Facebook. The average age of a homeowner is 55 years old, according to a report published by the …

New NAR Study Profiles Real Estate Industry

By Posted on 1 min read 607 views

Last week, the NAR released a lengthy study delving into the state of the real estate industry. Their findings are both eye-opening and crucial reading for any agent or broker who wants to keep their finger on the market’s pulse. Check out the infographic below for a look at the report’s highlights–or, if you’re feeling really ambitious, read the report in full here. Infographic courtesy of realtor.org. …

We’ve Had a Makeover!

By Posted on 1 min read 111 views

Our newest issue of Broker Caravan is out, and it may be our most beautiful one yet! Not because of the gorgeous home listings (though there are plenty of those!), but because we’ve made one major cosmetic change: the paper. That’s right–we’ve said au revoir to the thin yellow newsprint of previous issues and replaced it with a heavier stock white paper, making the pages of our magazine both stronger and …