The MLS™ Madness held at the BHGLAAR offices in Beverly Hills was a major success! Check out the photo recap here
The MLS Madness™ Los Angeles Photo Recap
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Real Estate Marketing’s Next Hit? Augmented Reality
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By now, you’ve probably already heard of “augmented reality” (A.R.). In this increasingly popular technology, images and animations are superimposed onto a user’s view of the real world through their device, providing a composite video feed combined with live and often interactive digital graphics. A.R. has already infiltrated pop culture with hits like Pokemon GO and Snapchat filters. Facebook is one of the latest tech giants to jump onto the A.R. …
Q1-2017 Market Recap
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Now that the individual market climate maps have been added to the books, it’s time that we briefly recap some numbers from this past quarter. Below, we compare the totals of Q1-2016 to Q1-2017. Check it out: Download (PDF) Great work everyone, and happy selling through Q2-2017 and beyond! …
Ask The Team – The Help Desk
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In our latest Ask The Team video, we introduce you to some of the lovely faces behind your tech support calls, webinars, and new member orientations!
How to Use Live Streaming to Up Your Real Estate Marketing
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A recent study shows that by 2020, online videos will account for 75% of mobile traffic. Find out how to use online videos to leverage your marketing efforts…
Not All Millennials Are The Same
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A recent study by the National Association of Realtors reveals that millennials are the generation that is most likely to use agents. This is good news, as millennials are now the biggest population of buyers in the United States. However, millennials face newfound adversity: massive student loan debt, higher unemployment rates, and an overall struggling economy. A recent article from the LA Times elaborates on how California is one of the …
What Do Millennial Buyers Look For in an Agent?
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Millennials, right? Everyone seems to have advice about them–how to appeal to them, what they want, how to make them stop inventing new slang–but no one really seems to know much about what makes them tick. Thanks to a comprehensive report from Zillow Group, agents now have a little more insight into that coveted 18-34 age group (at least in regards to real estate). According to the report, all of the …
Your neighborhood can affect your prosperity, says Trulia
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Dress for success? More like address for success. It turns out that the country’s priciest housing markets have appreciated two times faster than homes in the country’s least expensive markets over the last 30 years, according to a Trulia report released Wednesday. Three decades ago, the most expensive neighborhoods held an average home price of $127,058–144% higher than the least expensive markets’ average home price of $52,022. But in 2016, the …
Snapchat vs. Facebook Live: Which is Best for Real Estate?
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Snapchat is not going to make you consistent money as a real estate agent. Facebook Live is. There are many reasons why, so let’s dive into the data: Why real estate agents should ignore Snapchat Any agent who is focusing on Snapchat right now should stop and turn his or her focus to Facebook. The average age of a homeowner is 55 years old, according to a report published by the …
New NAR Study Profiles Real Estate Industry
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Last week, the NAR released a lengthy study delving into the state of the real estate industry. Their findings are both eye-opening and crucial reading for any agent or broker who wants to keep their finger on the market’s pulse. Check out the infographic below for a look at the report’s highlights–or, if you’re feeling really ambitious, read the report in full here. Infographic courtesy of realtor.org. …