Tag Archives MARKETING

Real Estate Marketing’s Next Hit? Augmented Reality

By Posted on 2 min read 150 views

By now, you’ve probably already heard of “augmented reality” (A.R.). In this increasingly popular technology, images and animations are superimposed onto a user’s view of the real world through their device, providing a composite video feed combined with live and often interactive digital graphics. A.R. has already infiltrated pop culture with hits like Pokemon GO and Snapchat filters. Facebook is one of the latest tech giants to jump onto the A.R. …

Not All Millennials Are The Same

By Posted on 3 min read 62 views

A recent study by the National Association of Realtors reveals that millennials are the generation that is most likely to use agents. This is good news, as millennials are now the biggest population of buyers in the United States. However, millennials face newfound adversity: massive student loan debt, higher unemployment rates, and an overall struggling economy. A recent article from the LA Times elaborates on how California is one of the  …

What Do Millennial Buyers Look For in an Agent?

By Posted on 3 min read 72 views

Millennials, right? Everyone seems to have advice about them–how to appeal to them, what they want, how to make them stop inventing new slang–but no one really seems to know much about what makes them tick. Thanks to a comprehensive report from Zillow Group, agents now have a little more insight into that coveted 18-34 age group (at least in regards to real estate). According to the report, all of the …

Your neighborhood can affect your prosperity, says Trulia

By Posted on 2 min read 54 views

Dress for success? More like address for success. It turns out that the country’s priciest housing markets have appreciated two times faster than homes in the country’s least expensive markets over the last 30 years, according to a Trulia report released Wednesday. Three decades ago, the most expensive neighborhoods held an average home price of $127,058–144% higher than the least expensive markets’ average home price of $52,022. But in 2016, the …

Snapchat vs. Facebook Live: Which is Best for Real Estate?

By Posted on 3 min read 65 views

Snapchat is not going to make you consistent money as a real estate agent. Facebook Live is. There are many reasons why, so let’s dive into the data: Why real estate agents should ignore Snapchat Any agent who is focusing on Snapchat right now should stop and turn his or her focus to Facebook. The average age of a homeowner is 55 years old, according to a report published by the …

New NAR Study Profiles Real Estate Industry

By Posted on 1 min read 566 views

Last week, the NAR released a lengthy study delving into the state of the real estate industry. Their findings are both eye-opening and crucial reading for any agent or broker who wants to keep their finger on the market’s pulse. Check out the infographic below for a look at the report’s highlights–or, if you’re feeling really ambitious, read the report in full here. Infographic courtesy of realtor.org. …