Tag Archives Technology

Real Estate Marketing’s Next Hit? Augmented Reality

By Posted on 2 min read 227 views

By now, you’ve probably already heard of “augmented reality” (A.R.). In this increasingly popular technology, images and animations are superimposed onto a user’s view of the real world through their device, providing a composite video feed combined with live and often interactive digital graphics. A.R. has already infiltrated pop culture with hits like Pokemon GO and Snapchat filters. Facebook is one of the latest tech giants to jump onto the A.R. …

Want To Make Your Next Home Smarter?

By Posted on 2 min read 165 views

Want to raise the bar at your next open house? Smart home technology is the answer. Smart home technology grabs buyers’ attention by enhancing the look, feel, and functionality of a home – not to mention, it has its share of security benefits. Today, we’ll take a look at the latest technologies that are making the modern smart home a new standard. 1. Hub Our Suggestion: Samsung SmartThings Home Monitoring Kit …

NEW Alpha Release 3.0!

By Posted on 1 min read 92 views

The MLS™ is proud to announce the newest version of the Alpha Listing Search: Alpha Release 3.0. The Alpha Release 3.0 offers a variety of new features, including a revamped Member Dashboard, an updated Contacts section, and (of course) the Listing Search itself. The new Member Dashboard Contacts page New “Add Contact” module Keep an eye out for upcoming new features, like Saved Searches, Open Houses, Membership Info, and more. In …

Snapchat vs. Facebook Live: Which is Best for Real Estate?

By Posted on 3 min read 101 views

Snapchat is not going to make you consistent money as a real estate agent. Facebook Live is. There are many reasons why, so let’s dive into the data: Why real estate agents should ignore Snapchat Any agent who is focusing on Snapchat right now should stop and turn his or her focus to Facebook. The average age of a homeowner is 55 years old, according to a report published by the …

New on Alpha: SMS/Share

By Posted on 1 min read 118 views

Share reports with your clients in more formats than ever! Here at The MLS, we’re constantly striving to improve the technology we provide to our members. We have a lot of exciting new features to share! Check out the details on our newest feature below:     Share Fig. 1: Example of “Share” button The user will now be able to share reports through a variety of channels: email, SMS (text …

Zillow Study Busts First-Time Buyer Myths

By Posted on 2 min read 118 views

Everything you think you know about first-time buyers is wrong. This new info comes fresh from a recent 160-question Zillow Group survey conducted with 13,000 homebuyers and sellers who closed transactions in 2016. The results of the survey bust several prevalent first-time buyer myths wide open and are soon to be released for the general public’s access. For starters? In 2016, a whopping 53 percent of all buyer sales were to …