Tag Archives The MLS

Real Estate Marketing’s Next Hit? Augmented Reality

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By now, you’ve probably already heard of “augmented reality” (A.R.). In this increasingly popular technology, images and animations are superimposed onto a user’s view of the real world through their device, providing a composite video feed combined with live and often interactive digital graphics. A.R. has already infiltrated pop culture with hits like Pokemon GO and Snapchat filters. Facebook is one of the latest tech giants to jump onto the A.R. …

The Latest on LA’s Housing Crisis

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For several years, the state of California has faced a housing crisis, where rental and sale prices have climbed while wages have stagnated. In fact, a report from the California Housing Partnership Corporation (CHPC) found that median rent in Los Angeles County has increased 32% since 2000, while wages have decreased by 3% (adjusted for inflation). In 2014, Los Angeles Mayor Eric Garcetti called for 100,000 new housing units by 2021, …