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According to this Field Guide from the National Association of REALTORS®, only 73% of buyers would “definitely use the same agent again.” This means that more than a quarter of all buyers are not completely satisfied with their agent. That’s where you come in.
In order to build a strong clientele, you must leave a lasting impression on each transaction. What better way to do so than with a thoughtful parting gift? Here are five of our favorites…
1. Video Streamer
(Apple TV, Google Chromecast, Amazon Fire Stick, Roku)
Dedicated video streamers are a staple of many modern homes, but not all have jumped onboard with these cord-cutting devices just yet. If your client fits this description, help them relax in their new abode by introducing them to the vast, wonderful world of streaming television and film. If you throw in a one-year subscription to Netflix, Hulu Plus, Amazon Prime Video, or HBO Now, that’s extra icing on the cake.
2. Monogrammed Flutes with a Bottle of Bubbly
Nothing breaks in a new home like a bottle of bubbly. As a personal touch, have some flutes monogrammed for your buyer so that they can drink from them proudly and be reminded of the time when escrow closed.
3. Gift Card to Nearby Restaurant
It has been said that gift cards are impersonal, but if you treat your client to the latest hot spot in their area, trust us – they won’t complain. An all-expenses-paid trip to a nearby acclaimed local restaurant will help your client become more acquainted with the locale of their neighborhood and enjoy one memorable meal.
4. Fresh Coffee or Food Service Subscription
It’s likely that your client already has a espresso machine or coffee maker, but Blue Bottle Coffee and Stumptown take coffee to new heights, specializing in freshly roasted and single-origin beans. If coffee isn’t their thing, subscriptions to food services like Blue Apron and Freshly can give your clients the gift of home-cooked meals and save them invaluable time.
5. Smart Home Device
The future is here and consumers are embracing it. According to an article from CNBC, 80 million smart home devices were delivered worldwide in 2016. With smart home technology, you can achieve the previously impossible: turn on the A/C remotely to cool down the house before you arrive, find out who’s knocking at your door while on vacation in The Bahamas, or unlock your door with the touch of your finger. The convenience made possible by a smart home device is sure to keep you in your client’s good graces, especially since they’ll make use of it frequently.
Whatever gift you decide to buy, remember to think about it as a long-term investment as opposed to a business expense. Do you have any stories about giving or receiving a memorable gift for a successful transaction? Tell us all in the comments!
What do you think?